Performance

4 WAYS TO PREVENT THIRD-PARTY TAGS FROM ANNOYING YOUR USERS

The adoption of third-party tags has jumped considerably in the last couple of years — with most websites now having more than 30 third-party tags adding services and functionality to their pages. This creates a better user experience, but it can also cause some issues for site performance. 

ASYNCHRONOUS TAG LOADING CAN STILL SLOW DOWN YOUR WEBSITE

Third-party tags are great for adding features and components to your website without your developers having to create those things from scratch. Websites need them to provide the type of digital experience that customers expect today. However, despite the best efforts to manage third-party tags, many websites still load slower than they could be and risk disrupting the user experience, or worse, losing impatient users to a competitor’s site. 

THE 3-MINUTE PERFORMANCE CHECKUP - PART 2

 

Understanding the difference between Google Page Speed data, Real User Monitoring (RUM) data, and Synthetic data for analyzing your webpage performance.

In part 2 of this series, we will explore the similarities and differences between web performance measurement across technical and business teams and the best strategies for aligning both teams around web performance metrics.

LEVERAGE YOUR PARTNERS TO PREPARE FOR PEAK SEASON TRAFFIC

Leverage partners for peak season traffic

MAKE SPEED YOUR COMPETITIVE SEO ADVANTAGE

 

In July, the long awaited Google Speed Update went live for all users leaving many marketers and webmasters questioning how they can ensure their site will not be negatively impacted by this most recent change to the Google ranking algorithm.

4 COMMON TIPS FOR IMPROVING WEBSITE SPEED AND WHY THEY ARE WRONG

 

Digital experience is fashionable

Over the last two weeks, I had the pleasure to spend a couple of hours meeting with the heads of digital and their teams for two of the largest and most famous fashion houses in the world. Meeting with both groups within a week made it super interesting to compare and contrast what they are doing and thinking about around their digital strategies. The only downsides are my very disappointed high-school twins who still today are asking why I didn’t come back with any merchandise.

Prepare for 2018 with this Digital Experience Optimization Planning Checklist

Use this checklist to help to guide your plans for digital experience optimization initiatives in 2018.

Performance Bytes: How TUI Group Improve Website Performance

Instart Logic was a major contributing factor to increasing conversions by north of 10%. Read more.