Three big predictions you should know for eCommerce in 2019

Three big predictions you should know for eCommerce in 2019

Knowing what customers want from their eCommerce experience is crucial to success. As we look toward the future, we know that secure, personal, and fast experiences will be the cornerstone of growth for online retailers. Today’s modern businesses will have to be able to continuously monitor, protect, and optimize their websites in order to keep pace with the competition.

We put together an infographic about the future of eCommerce and shared our three biggest predictions about the best way to prepare for a successful future. Let’s take a look at where we see the current state of eCommerce in 2019.

Customer personalization continues to be a main priority for companies:

  • 43 percent of consumers prefer companies that personalize their experience.

  • 41 percent of consumers switched companies over poor personalization.

  • 48 percent of consumers spend more when their experience is personalized.

Security threats are growing:

  • There were 2.1 billion bot attacks in the eCommerce industry in 2018.

  • 244 million human-initiated attacks recorded in 2018.

  • Between 2017 and 2018, eCommerce attack rates increased by over 30 percent.

Mobile commerce is crucial:

  • 79 percent of smartphone users have made a purchase online using their mobile device in the last 6 months

  • 40 percent of all eCommerce purchases during the 2018 holiday season were made on a smartphone

  • 80 percent of shoppers used a mobile phone inside of a physical store to look up product reviews, compare prices, or find alternative store locations

View the full infographic to learn more about what you need to know to continue delivering amazing web experiences, while keeping your customers safe.