Instart fuels momentum with $30 million in new funding

Palo Alto, CA — November 2, 2017 — Instart, the company revolutionizing cloud, web and mobile application performance, consumer experience and security, today announced that it has raised a $30 million round of new investment capital, led by ST Telemedia (STT), an active investor in communications, media and technology businesses across the globe. The new funds will be used to further global expansion and extend the company’s award-winning digital experience platform. With this new round, the company has now raised a total of $140 million in equity funding.

The Instart platform helps leading global brands increase their online performance. “We raised an additional $30 million to help even more global brands drive higher online revenue through improved, faster and safer consumer experiences,” explained Manav Mital, chief executive officer and founder of Instart. “Our clients typically enjoy 5 to 8 percent higher revenue via increased conversion, higher average order value and improved SEO rankings, plus up to 30 percent faster mobile and website performance.”

Mital added, “We will also use these new funds to expand initiatives that help publishers monetize their content through digital advertising. Due to increasing adoption of ad blocking
software, publishers are seeing up to a 15 percent decrease in online revenue. Every month, Instart seamlessly and transparently recovers more than five billion digital ads for more than 25 of the world’s top 100 publishers, restoring their rights and revenue. Adding advertising optimization to our platform expands our total addressable market to well beyond $10 billion.”

“We see a massive opportunity to help Instart continue the momentum for its unique cloud-based, artificial intelligence-driven digital experience platform,” said Nikhil Eapen, chief strategy and investment officer of ST Telemedia. “Nearly every company across the world has a broad range of cloud, web and mobile-based digital initiatives. The Instart platform can make them all run faster, look better and be more secure – delighting consumers and driving up online revenue.”

It’s about performance, revenue, customer experience and security

“Neiman Marcus continually seeks ways to enhance the customer experience by providing the highest level of personalization,” said Rajeev Rai, chief technology officer, vice president, Neiman Marcus. “Instart's use of artificial intelligence to automatically optimize the customer shopping experience is an important asset to achieving Neiman Marcus' key performance goals.”

Bonnier Corporation is one of the largest special-interest media groups, with more than 30 multichannel brands, including Popular Science, Field & Stream and Saveur. “Our readers are very engaged, and we are always looking to enhance the user experience," said Sean Holzman, chief digital revenue officer at Bonnier Corporation. “Working with Instart, we have been able to increase page speed, reduce page load time and enhance our viewers' overall user experience."

Instart has been designed to use artificial intelligence to fully address, in an end-to-end fashion, the key challenges of deploying amazing digital experiences. The platform gives consumers what they want – fast, secure and compelling desktop and mobile experiences. In addition, global brands get what they need – optimized monetization and better consumer engagement with a lower cost of ownership.

The Instart platform

Instart’s global, cloud-based platform connects customers’ cloud, web and mobile applications with consumers’ devices and automatically and dramatically improves performance, consumer experience and security.

Currently processing more than 10 billion transactions a day, the platform includes applications for cloud, web and mobile application performance optimization, image optimization, digital advertising and marketing analytics recovery, web application firewall, DDOS protection, and bot management and security. Instart also offers an award-winning next-generation content delivery network. It is uniquely architected for today’s cloud-centric and mobile-first world. In fact, Instart was recently recognized by Gartner, which placed the company in the prestigious “Visionary” portion of its Magic Quadrant.

All of Instart’s applications leverage a global-scale, carrier-grade, cloud-based platform, powered by artificial intelligence. Features include unified management, reporting and analytics, open APIs, and 24x7x365 operations and support. Customers do not need to install or maintain any hardware or software in order to use Instart’s cloud-based system.

The platform, protected by 80+ patents, is physically deployed in multiple top-tier data centers across the world and can also be leveraged in private and public cloud environments. It offers both application awareness driven by artificial intelligence and consumer device awareness via a thin JavaScript virtualization layer called the Nanovisor.

Benefits of a comprehensive approach to digital experience

The proof is in the performance. As noted, after adopting Instart, enterprises selling online typically enjoy a 5 percent to 8 percent increase in revenue. Organizations with digital advertising-based revenue models, including publishers, media companies, and classified advertising firms, typically gain 3 percent to 15 percent higher revenue. In addition, global enterprises in all industries typically achieve:

  • 10 percent to 30 percent faster cloud and web application performance
  • Up to 40 percent faster mobile application performance
  • Better-looking images
  • Improved SEO rankings

“Ad blocking software is threatening the existence of publishers and media companies with adsupported business models,” commented Mital. “Consumers do not install ad blocking software to steal content from leading publishers or to put journalists out of work; they do it because they are frustrated with annoying and unsafe websites on the internet. Our approach to this challenge is simple and transparent – we restore control and revenue back to premium publishers, without requiring any changes to the publisher’s applications or technology.”

ST Telemedia (STT) joins existing Instart investors —Geodesic Capital, Stanford-StartX Fund, Harris Barton Asset Management, Hermes Growth Partners, Andreessen Horowitz, Four Rivers Group, Kleiner Perkins Caufield & Byers, Tenaya Capital, and Telstra Ventures.

Connect with Instart:

About ST Telemedia

STT is an active investor in the Communications, Media and Technology markets. Focused on catalysing growth and creating sustainable value for its stakeholders, STT has built a strong portfolio of complementary assets and businesses across the digital value chain. With decades of experience investing in, building and operating communications, media and technology businesses across the globe, the company has a proven track record in helping its investments grow and succeed. For more information, please visit

About Instart

Instart helps hundreds of leading brands around the world deliver a faster, safer and more profitable online experience through its revolutionary digital experience platform. Instart’s platform combines machine learning, application and device awareness, and open APIs with a broad suite of integrated and automated capabilities including cloud, web and mobile application performance optimization, image optimization, digital advertising and marketing analytics recovery, web application firewall, DDOS protection, bot management, and a next-generation content delivery network. Using Instart, enterprises can provide ultra-fast, visually immersive and secure experiences on any device to maximize revenue, deliver superior customer experiences, and gain competitive advantage. Learn more at or follow us on Twitter at @Instart.


Dan Berkowitz
+1 (415) 518-7870