BookIt

For BookIt, the company’s Content Delivery Network had become a major bottleneck and pain point. “We are selling vacations and vacations are about dreaming. People need to see exactly what the beach looks like at their resort or the ocean view from the room they are booking,” says BookIt CIO Iain Sexton. “Images are essential to fulfilling those dreams, and for helping people to book the best travel experience possible. That’s key to our brand.”

BookIt also was in the process of revamping its website to include more and larger images. Even with fewer and smaller images, managing and updating multiple image sizes to cache in the CDN in order to serve appropriate content for different device and display types was time consuming.

Read this case study to learn how Instart helped BookIt boost performance by 30 to 40 percent using intelligent image optimization and dynamic HTML streaming.