How to create and enforce a web performance budget

Balancing website optimization and customization is always a challenge. While it is important for your website to look good, the performance of your website is just as important to the experience. The modern website requires features like personalization, analytics, chatbots, or even ads in order to provide customers with a unique experience each time they visit, but all of these features come at a cost.

Read this solution brief to learn why setting a performance budget at the beginning of the design phase can help you find the right balance between adding needed functionality without impacting usability or speed.