Naked Wardrobe

Designing edgy women’s clothing is highly rewarding and exciting. Having your site freeze or go completely down on your customers…isn’t. And with the increased attention that Naked Wardrobe was beginning to receive, user experience had to be a priority.

While the explosive rise in traffic to their site was great, the freezing and outages only became worse. “Our previous CDN, CloudFlare, was on the lower cost end and our images were crazy big,” says Shirin Kaviani, CEO of online women’s boutique Naked Wardrobe. “It was a disaster when our traffic would spike - slow load times, outages, lost sales.”

Read more of this case study to learn how Instart helped Naked Wardrobe cut their load time in half — down to 2.4 seconds.