Perceived performance of top retail web pages in the wild

Clearly, no one likes web pages with poor quality of experience. Being perceived as slow or fast is a key element in the overall perceived QoE of web applications. While extensive effort has been put into optimizing web applications (both in industry and academia), not a lot of work exists in characterizing what aspects of page loading process truly influence human end-user’s perception of the speed of a page.

In this paper, we present SpeedPerception 1, a large-scale web performance crowdsourcing framework focused on understanding the perceived loading performance of above-the-fold (ATF) webpage content. Our end goal is to create free open-source benchmarking datasets to advance the systematic analysis of how humans perceive webpage loading process.