A practical guide to measuring web performance

Over the past 15 years, web presence has evolved from an augmentation of traditional business operations to a mission-critical element. Optimizing the web experience needs to be a top business priority — a good web experience can drive customer loyalty. Alternatively, slow load times create a poor experience, and poor experiences lead to abandoned sessions, permanent customer loss, and even worse, a damaged brand reputation.

Read this white paper to learn why a great web performance is essential today, how to measure web performance to identify issues, and what you should keep in mind as you plan your strategy.