Trip.com

As a travel site, Trip.com needed to give its users high-quality, high-resolution images to convey the richness of dynamic, personalized destination guides built on the fly.

“If you use TripAdvisor, you see the same list of restaurants and hotels no matter who you are. In contrast, we use huge amount of data from Facebook, Twitter and Foursquare and build a personalized list based on your social network and tastes. We update the list in real time and every page is different for each user,” explains Zaltzman.

This type of customized content, application structure and use requirements make caching images and web assets difficult, thus limiting the ability of traditional CDNs to improve web performance.

Read this case study to learn how Instart helped Trip.com reduce web application load times by 45 percent for personalized web and mobile experiences.